It was announced yesterday Aston Martin which has been top in the six of the last seven annual CoolBrand surveys has dropped to third place. Aston Martin was beaten by Apple and YouTube but still holds the highest place in the CoolBrands top 20 automotive category.

Mercedes-Benz managed to grab the number 16 spot this year, whilst seeing some other manufacturer brands slip from the top 20. These include Ferrari (a regular top 20), Harley-Davidson (two year top 20 streak) and Maserati.

The results are below:

1. Apple
2. YouTube
3. Aston Martin
4. Twitter
5. Google
6. BBC iPlayer
7. Glastonbury
8. Virgin Atlantic
9. Bang & Olufsen
10. Liberty
11. Sony
12. Bose
13. Haagen-Dazs
14. Selfridges
15. Ben & Jerry’s
16. Mercedes-Ben
17. Vogue
18. Skype
19. Nike
20. Nikon

Information sourced from Http://www.coolbrands.uk.com