It was announced yesterday Aston Martin which has been top in the six of the last seven annual CoolBrand surveys has dropped to third place. Aston Martin was beaten by Apple and YouTube but still holds the highest place in the CoolBrands top 20 automotive category.

Mercedes-Benz managed to grab the number 16 spot this year, whilst seeing some other manufacturer brands slip from the top 20. These include Ferrari (a regular top 20), Harley-Davidson (two year top 20 streak) and Maserati.

The results are below:

  1. Apple
  2. YouTube
  3. Aston Martin
  4. Twitter
  5. Google
  6. BBC iPlayer
  7. Glastonbury
  8. Virgin Atlantic
  9. Bang & Olufsen
  10. Liberty
  11. Sony
  12. Bose
  13. Haagen-Dazs
  14. Selfridges
  15. Ben & Jerry’s
  16. Mercedes-Ben
  17. Vogue
  18. Skype
  19. Nike
  20. Nikon

Information sourced from Http://www.coolbrands.uk.com

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